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Merger Fever Hits Oil Industry as Uncertainties Loom The world's biggest oil companies are looking to gobble up second-tier producers, anticipating a harsher competitive climate ahead. By GSReport Start Date: 4/10/99 Only weeks ago, oil prices in the West were at historic lows, pushed down by a supply glut and soft demand in markets hit hard by recent economic troubles, notably Japan. The prices were so low that a number of marginal producers were forced to default on debt or close down entirely. Meanwhile, the world's biggest producers talked merger, and looked around for second-tier "cruiserweight" companies ripe for picking. On April 1, the "super major" BP Amoco, product of a recent mega-merger, announced yet another merger with Atlantic Richfield. Last year's biggest merger story, Exxon Mobil, and Royal Dutch/Shell Group were both said to be on the prowl as well. Hot second-tier targets include Texaco, Chevron, Phillips and Conoco. Texaco is reportedly eyeing a takeover of Burlington Resources Inc., the largest of the U.S. independent oil and gas producers. Another scenario says Texaco and Chevron might merge. "Oil companies have to consolidate to be players worldwide," said Lewis Kreps, an analyst with Dain Rauscher Wessels in Dallas. "Look for Chevron and Texaco to wake up and smell the coffee." Driving this merger frenzy is the perception that only giant capital and global reach will be able to compete in the oil industry of the future. Estimates of available reserves have been down-scaled recently, and the cost of extraction is going up. In sum, the days of cheap oil are probably numbered. Consumers are already feeling the pinch. As recently as mid-February, regular gasoline was selling at less than one dollar a gallon in many parts of the United States. Then OPEC announced production cuts, directly aimed at boosting price. And prices rose accordingly -- and very fast. As of early April, the average price for regular gas in California was reportedly $1.46, with premium gasoline selling at nearly two dollars per gallon. In response, some outraged consumers have called, via the internet, for a "Gas-Out" on April 30, asking that no one buy gasoline that day. The outrage is understandable, but probably irrelevant. Gasoline prices will go up more -- probably a lot more -- in the months and years ahead. In fact, it is possible that the price of oil will become quite dizzying in the not-too-distant future. Some analysts have predicted prices of $50, $80 or even $100 per barrel. Can that happen? Yes, it can. And, by some accounts, it should. A saying attributed to the late Shah of Iran makes the point: "Oil is too valuable to burn." So, one might ask, what would we call $100-per-barrel oil? In the near-term, consumers might call it a catastrophe. But oil companies, looking ahead to a world of rapidly changing energy needs and resources, might instead call it a versatile raw material from which can be made almost innumerable useful products, every one of them far more valuable than the equivalent amount of gasoline. Petroleum-based products include plastics, composite materials, numerous chemicals, solvents, lubricants, medical and agricultural products -- and the list goes on. If and when the world stops burning oil, the remaining supplies will undoubtedly be turned to far better uses than the creation of exhaust. But the transition to an economy not dependent upon oil will be difficult at best, and for the moment, the oil producing companies are feeling the heat. It can only be expected that more mergers and higher fuel prices lie ahead.
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